1. The Art of Stakeholder - Markus Grupp (Director, Digital Experience - Indigo), Chelsea Omel (Manager, Service Design & Strtegy - TELUS) and Patrich Bach (Senior Manager, Experience Design - TD)
Design Thinking is a misnomer. Getting stakeholders to think in customer centric manner is a relatively easy achievement and yields little in terms of actual change. Doing is the real challenge and a far more significant accomplishment. How might we truly drive change and put service design into practice? This requires more than stakeholder support - it requires commitment, trust and active participation in a process that can be unfamiliar or evening frightening in a corporate environment. Stakeholder workshops are an opportunity to challenge the worldview of your stakeholders and expose them to the truths of customer behaviour. It’s an opportunity to transform them from supporters to believers by creating an environment where they can experience the magic of a user-centred collaborative process. This is no easy task, the workshop itself is very much like a performance piece. It has to be carefully designed, choreographed and staffed by capable people with the right skillsets.
2. Design Thinking Crash Course - Andres Ospina (Design Thinking Coach - RBC)
Regardless of your background, role, context or area of expertise, you always have problems to solve. Design Thinking provides empathetic and scientific methods for solving problems that empower you to design validated and innovative products, services, strategies, processes, and even rituals! This fascinating, yet humble approach, starts with the thought ``I have no idea what will come out of this.`` It's a journey that starts with understanding the why and rapidly validates the what.
Through fun and interactive activities, this crash workshop will walk you through the essential principles and process of Design Thinking. You will have the opportunity to learn how to develop empathy - and truly understand and feel what other people think and experience. We will challenge your creative juices by applying divergent thinking techniques, and to remove fear from failure by discovering value from experimentation.
This 60-minute workshop is packed with tips on how to develop the mindset to solve problems creatively and ignite strategic innovation.
3. Exploring Relationships as a Service - Linnea Vizard and Elina Lawrie (Service Designers - Service Design Toronto).
How does the design of services impact our relationships? How might relationships precipitate the success of a service? Are relationship themselves, in fact, a service?
Designing services is about designing relationships! Join us for a workshop that explores this intersection. We will take a look at relational service design from matchmaking services to the invisible girlfriend and beyond. Test drive and learn to apply service design methods to create more intentional relationships of all types, using a new tool, the invisible girlfriend and beyond. Test drive and learn to apply service design methods to create more intentional relationships of all types, using a new tool, the relationship model canvas, in a facilitated hands on activity. Attendees with all sorts of relationships welcome!